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| The
best way to penetrate any market is to change market demographics.
In order to reach people with your message, you have to speak where
they are.
Wine demographics have changed and will continue to change. More and more younger people are drinking wine, or are interested in wine. They, together with older folks who have greater disposable income and want to travel are visiting wine destinations locally, regionally, nationally, and globally. People are also wanting sweeter, easier to drink wines, and with less oak. Word is already on the vine that the wine buying public worldwide wants fruitier, fresher wines, without all that oak. As trends are developing, in different directions from the past, boutique wineries with handcrafted wines are gaining more public attention and visits, if they prove to be destinations. This has been true for the wineries of the Finger Lakes in New York State. Some Old World boutique wineries, which have their own attraction for knowledgeable vinophiles, have been collaborating with or even developing their own cafes and restaurants and spas to enhance their wine marketing and sales. Wine stores in some states in the U.S. have very successfully incorporated features like tasting rooms into their stores, making them a unique destination as a retail wine venue.
Has this given you ideas about your own winery, store, restaurant, or other related retail wine venue? Contact us for a free exploratory visit. We're at your service.
Contact
us at:
Contact us for information regarding our fee structure. |
You
know what you want to tell people about your winery, store, or restaurant.
Who will you tell? How do you tell them? We can help you develop
your message in a way that people will hear you. We've created a
unique, interactive internet marketing tool with our global web
wine forum,