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Wine is a people business. Good service to your retail wine customer is the first and last step in the execution of a solid wine marketing plan. The first person to person step is the initial customer contact; often by phone, whether the customer is a first time caller wanting general information, or to check on an event, to make arrangements to visit your facility. The last person to person contact, (at least for that day), is at the point of sale. Any employee who meets the public at your place of wine business makes the difference in their representation of you and your wines. We can create tailored presentations, and training sessions to help you and your people 'serve' your customers, and keep them as repeat customers. Right, wrong, or indifferent, the customer has been, and still is number one. Without them your wine will unquestionably age longer on the rack. We can help you improve on the first impressions and the long-term relationships. Contact us for a free exploratory visit.
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